H&M Wraps Up a Year of Store Tests and Digital Developments

During 2018, H&M has taken several actions to improve the customer experience both in physical stores and online. During the year we have introduced a number of different tests aiming to create modern and inspiring stores with improved services and assortments tailored to the local customer. We are experimenting with factors such as the interior and exterior, the product range and the overall look and feel of the stores. We are testing new updated interior concepts all aiming for a more…

Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=234032


Source: webwire
H&M Wraps Up a Year of Store Tests and Digital Developments



Leave a Reply